USPA Global Licensing Inc. (USPAGL), the official licensing arm and global broadcaster of the United States Polo Association (USPA) stated that U.S. Polo Assn., the official brand of the (USPA), will partner with Eurosport and Dsport to broadcast the 2018 FIP European Championship. This high-profile event is hosted by the Federation of International Polo (FIP), the international governing body which oversees the sport of polo worldwide, with the broadcast targeting over 250M households across Europe, Asia and India. Eurosport will air coverage of the match on October 8, 2018 at 21:30 CET and Dsport will re-air the championship on October 16 and October 18, 2018 at 7:00 p.m.
This year’s tournament at Villa a Sesta (VAS) Polo Club located in Tuscany, Italy features Italy versus Azerbaijan, both recognized as two of the preeminent men’s teams in Europe. The tournament included ten national European teams for men and another four for women, recognizing a champion for each gender. In
addition to broadcast partnerships with Eurosport and Dsport, U.S. Polo Assn. provided branded tournament jerseys for all the teams and umpires as well as branded apparel for event staff. U.S. Polo Assn. also created a “high-energy” onsite pop-up shop to boost the experience for consumers and sports fans.
“Partnering with Eurosport and Dsport will significantly increase our global visibility in the FIP European Championship and the sport of polo, through their connection with U.S. Polo Assn.,” explained President & CEO, J. Michael Prince. “These partnerships will bring the excitement of this historic event to 250 million
households in over 70 countries and 30 languages.” Prince noted the brand continues to focus on high-profile venues that provide amazing experiences for consumers and sports fans around the world.