The fact that U.S. Polo Assn. is an authentic, sport-inspired brand is one of the most meaningful differentiators in the retail and fashion marketplace. U.S. Polo Assn. continues to look for the best ways to tell the brand story and to seek opportunities that are a good fit in this regard.
One of those “good fit” opportunities was partnering with the Super Bowl, which happened for the first time last year with great success. Last year’s commemorative issue pre-sold 1 million copies and ultimately sold out, with online views at the highest rate in the history of the program.
This year, the brand again had the honor to be featured in Super Bowl LV’s Print and Digital Program, with the ad displayed among some of the top brands in the world. The expectation is that 2021’s Super Bowl program will again be downloaded by millions, as more than 100 million viewers around the world will watch the game and all its festivities.
The brand is using this exciting, global platform to launch USPA Life, U.S. Polo Assn.’s long-term sustainability initiative. The brand wants consumers across 180 countries to know that the company is working to improve its global footprint while making products that are not only innovative and fun but have a feel-good factor when wearing them.
U.S. Polo Assn. will fully launch the USPA Life initiative by March/April through marketing, digital and public relations efforts, highlighting:
- Sustainable polo shirts for men, women, and kids
- Denim made from recycled water bottles
- Recycled packaging for products
- High quality recycled yarns
- Sustainable products in the upcoming Spring 2021 Collection.
This is the first time the brand is taking a truly global and holistic approach to maximize impact. The brand continues to tell the story of its authentic connection to the sport and advance its global presence. Now, U.S. Polo Assn. will be able to tell a story of innovation and sustainability.