La Martina opens on Jermyn Street

laPolo equipment and lifestyle brand celebrates 30th anniversary with London store launch

La Martina welcomed their first visitors to the brand new flagship London store on Wednesday 11 February and Polo Times were invited to celebrate this exciting launch. Found at 23 Jermyn Street in the smart St. James’s area of the city, the two storey shop comprises of an extended Guards collection as well as a fully stocked ‘tack room’ including saddles, bridles and all technical equipment for the London-based polo player. An expert sales team will be on hand to demonstrate the unique and ground-breaking technical developments that La Martina continues to invest in.

Also available in the innovative store is an exclusive menswear line designed with the smart, City gentleman in mind; the St. James’s Collection. Beautifully cut blazers and shirts with the added touches of braces and silk ties means that La Martina can be the ‘one-stop’ shop for the International player who requires both smart wear and polo specific equipment.
The concept lifestyle store, dressed in the signature dark woods and comfortable leather sofas with bespoke marble flooring from Milan, is designed to become the official home of Polo Management Group (PMG), a sister company of La Martina’s which focuses on event management and the development of the sport on a global level.
Lando Simonetti, the founder of La Martina, commented: “La Martina has long been working on plans to open a flagship store here in London, one of the leading luxury retail sectors of the world. The right location has always been paramount for us and so we are delighted to have signed a lease for this wonderful store in the heart of the renowned Jermyn Street, already home to some of the most respected names in shirt making and men’s accessories.”
Celebrating its 30th birthday, La Martina will host an official launch party later in April at the beginning of the 2015 UK polo season, but in the meantime, Polo Times suggests taking a look for yourself.

Photograph: The exterior of the La Martina store at 23 Jermyn Street, London. By Jay Scott-Nicholls.