The legendary sports brand celebrates spring with light fabrics, relaxed pastels, fun flowers and splashes of color
WEST PALM BEACH, Fla., April 7, 2021 / CNW / – US Polo Assn., The official brand of the United States Polo Association (USPA), has launched its iconic, sporty-inspired spring collection for 2021 with brighter days. After a challenging year for so many, this season we come with light and fresh pastels, flowers, stripes and dip dyes with a dose of sustainable denim in color. These sporty, spirited looks are in the pictures of the worldwide photo shoot of US Polo Assn. To see that took place in the sunshine Key Largo, Florida, known for its clear water, boating life and relaxed atmosphere.
Pastel tones have been layered in the Keys and shot alongside airy palm trees, crystal clear water, and lush greenery. Our iconic red, white and blue stripes and blocks of color went together perfectly when our models flew on a local seaplane. The technical aspects of performance wear were presented in casual sportswear with excellent stretch and breathability ideal for various activities. Denim may have taken a backseat to sportswear in the pandemic, but for US Polo Assn. Great denim never goes out of style. The brand’s denim in the US and some overseas locations is made from recycled water bottles and fits well with the sustainable category. This season you can see jeans in shorts and light jeans or jackets that go perfectly with pastel colors.
“We entered 2021 with renewed optimism, and our spring 2021 collection with its soft pastel shades and comfortable fabrics definitely exudes a positive, relaxed atmosphere. And nothing is more fun than the splash of color in our clothes and accessories,” he notes Brian Kaminer, SVP Brand & Product for US Polo Assn. “It’s the perfect combination of colors – pastel, icon and brightness – that makes this collection a standout product for the season.”
US Polo Assn. is known for its sporty-inspired, classic American style and each season the brand brings new standards with amazing colors, fabrics and styles.
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“US Polo Assn’s Spring 2021 Collection. Is a nod to brighter days with the goal of keeping comfort cool and taking into account the lifestyle of our consumers around the world,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion dollar global US Polo Assn. Brand. “We stayed true to our authentic, sporty-inspired roots and created clothing that embodies the bright and cheerful aspect of the new spring season.”
About US Polo Assn. and USPA Global Licensing Inc. (USPAGL)
US Polo Assn. is the official trademark of the United States Polo Association (USPA), the non-profit organization for the sport of polo in The United States and one of the oldest sports associations founded in 1890. With a global presence of billions of dollars and worldwide distribution through more than 1,100 US Polo Assn. Retail Stores, Department Stores, Independent Retailers and E-Commerce, US Polo Assn. offers clothing for men, women and children as well as accessories, shoes, travel and housewares in 180 countries worldwide. Recently the fifth largest sports licensor in the 2020 list of “Top 150 Global Licensors” by License Global magazine, US Polo Assn. is named alongside such well-known sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.RELATED POSTS
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of USPA and its exclusive worldwide licensor. USPAGL manages the multi-billion dollar global US polo assn. Brand and is the intellectual property manager of the USPA, providing a long-term source of income for the sport. Through its subsidiary Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that raise awareness of the sport of polo. Visit globalpolo.com.