Kia Argentina and La Aguada launched their new partnership in a big event on Palermo’s ground two. This brand new sponsorship is part of the Korean car’s strategy to strengthen its developement in Argentina.
Kia Argentina announced the arrival of the SUV, Sportage and Sorento, which will also be the official vehicles of the Novillo Astrada team.
“Under the title of #FamilyisBack, we want to point out that Kia completes the excellent mix of products offered in the country and seeks that each member of the family have its own Kia,” said Ignacio Echavarria, Sales and Marketing Manager of the brand, also sharing the concept of “family” with which the new Aguada team is associated.
Two of the La Aguada members, Nacho and Miguel Novillo Astrada (the two other team members, Eduardo and Alejandro, are currently playing in the UK) attended the event and were joined by Kia Ambassadors: polo player Lia Salvo and jockey Carla Rebechi.
It was a successful debut for Kia in polo; a fantastic event to unveil a brand new partnership with a great team.